Demo Report — This is what your brand’s report would look like

This is a sample AI Visibility Report. CeraVe scored 68/100 because it has moderate presence in skincare AI search. Your report would look just like this, with your brand's data.

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— Robert

CeraVe

AI Visibility Report

Apr 17–May 30, 10 days of tracking

AI Visibility Score

out of 100

Grade: D

CeraVe appears in 57% of AI responses across 4 models. La Roche-Posay leads at 80%.

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Prompts We Tested

These are the actual buyer-style queries we ran through ChatGPT and Claude during the tracking period. Results above reflect what AI recommended in response to these specific prompts.

1.“I'm a 29-year-old woman living in the US who's getting more serious about my skincare routine. I'm looking for the best skincare products. What would you recommend?”
2.“I'm a 29-year-old woman living in the US who's getting more serious about my skincare routine. I'm looking for skincare under $50 for everyday use. What are my best options?”
3.“I'm a 29-year-old woman living in the US who's getting more serious about my skincare routine. I'm looking for skincare products. Can you compare the top brands and rank them?”
4.“I'm a 32-year-old woman living in the USA who spends a lot of time outdoors and is concerned about skin protection and anti-aging, looking for the best sunscreen. What would you recommend?”
5.“I'm a 32-year-old woman living in the USA who spends a lot of time outdoors and is concerned about skin protection and anti-aging, looking for sunscreen under $30 for everyday use. What are my best options?”
6.“I'm a 32-year-old woman living in the USA who spends a lot of time outdoors and is concerned about skin protection and anti-aging, looking for sunscreen. Can you compare the top brands and rank them?”
7.“I'm a 29-year-old woman living in the USA, working a desk job and trying to build a solid skincare routine. I'm looking for the best skincare products. What would you recommend?”
8.“I'm a 29-year-old woman living in the USA, working a desk job and trying to build a solid skincare routine. I'm looking for skincare products under $50 for everyday use. What are my best options?”

If these prompts don’t match how your buyers actually search, that’s worth a conversation. We can adjust the test set.

Recommended Strategy

The skincare category is a CeraVe/La Roche-Posay duopoly in AI recommendations. If your brand isn't one of those two, you're fighting for visibility in a crowded tier-2 space. Emerging brands like Naturium and Prequel have strong presence in Gemini but are invisible in other models — a significant discovery gap for brands trying to scale beyond a single AI surface.

Competitive Landscape

#	Brand	Mentions	Top-3	First Picks
1	La Roche-Posay	100	76	17
2	CeraVe	74	53	19
3	EltaMD	66	34	8
4	Neutrogena	50	24	5
5	Supergoop	35	17	1
6	The Ordinary	34	10	1
7	Blue Lizard	27	14	1
8	SkinCeuticals	21	10	5
9	Banana Boat	20	8	1
10	Sun Bum	16	6	0
11	Beauty of Joseon	15	5	0
12	Differin	12	1	0
13	Coppertone	12	5	0
14	Vanicream	10	4	0
15	Thinksport	9	4	0

Data Breakdown

Total Mentions

Mention Rate

57%

Top-3 Appearances

Avg Rank

#2.8

Model	Mentions	Top-3	First Pick
chatgpt	19	15	Yes
claude	20	14	Yes
gemini	15	8	Yes
perplexity	20	16

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Demo report using real benchmark data. Published by RecoScope.

▶Expand per-prompt breakdown (10 runs)

Skincare — Apr 17, 2026

P1 I'm a 29-year-old woman living in the US who's getting more serious about my skincare routine. I'm looking for the best skincare products. What would you recommend?

chatgpt(absent)

1.NY Post Remedy
2.Drunk Elephant
3.Sunday Riley
4.Shiseido
5.Neutrogena

claude

1.CeraVe
2.La Roche-Posay
3.Beauty of Joseon
4.EltaMD
5.Differin

gemini

1.La Roche-Posay
2.Timeless
3.Vanicream
4.EltaMD
5.Beauty of Joseon

perplexity

1.CeraVe
2.La Roche-Posay
3.Cetaphil
4.Vanicream
5.Neutrogena

P2 I'm a 29-year-old woman living in the US who's getting more serious about my skincare routine. I'm looking for skincare under $50 for everyday use. What are my best options?

chatgpt

1.CeraVe

claude

1.CeraVe
2.La Roche-Posay
3.Beauty of Joseon
4.The Ordinary

gemini

1.CeraVe
2.The Ordinary
3.La Roche-Posay
4.Good Molecules

perplexity

1.La Roche-Posay
2.CeraVe
3.e.l.f.
4.The Ordinary

P3 I'm a 29-year-old woman living in the US who's getting more serious about my skincare routine. I'm looking for skincare products. Can you compare the top brands and rank them?

chatgpt

1.La Roche-Posay
2.CeraVe
3.Paula's Choice
4.The Ordinary
5.Neutrogena

claude

1.CeraVe
2.La Roche-Posay
3.EltaMD
4.SkinCeuticals
5.Paula's Choice

gemini

1.SkinCeuticals
2.La Roche-Posay
3.CeraVe
4.Paula's Choice
5.SkinMedica

perplexity

1.La Roche-Posay
2.CeraVe
3.Neutrogena

Sunscreen — Apr 19, 2026

P1 I'm a 32-year-old woman living in the USA who spends a lot of time outdoors and is concerned about skin protection and anti-aging, looking for the best sunscreen. What would you recommend?

chatgpt

1.La Roche-Posay
2.Supergoop
3.Blue Lizard
4.CeraVe

claude(absent)

1.EltaMD
2.Supergoop
3.La Roche-Posay
4.Beauty of Joseon
5.Biore

gemini(absent)

1.ISDIN
2.La Roche-Posay
3.Supergoop
4.EltaMD
5.Colorescience

perplexity(absent)

1.La Roche-Posay
EltaMD

Skincare — Apr 27, 2026

P1 I'm a 29-year-old woman living in the USA, working a desk job and trying to build a solid skincare routine. I'm looking for the best skincare products. What would you recommend?

chatgpt(absent)

1.e.l.f.
2.L'Oreal
3.RoC
4.Lancome
5.Remedy Skin

claude

1.CeraVe
2.La Roche-Posay
3.Maelove
4.Beauty of Joseon
5.Round Lab

gemini

1.CeraVe
2.Fresh
3.SkinCeuticals
4.Maelove
5.EltaMD

perplexity

1.CeraVe

Sunscreen — Apr 29, 2026

P1 I'm a 32-year-old active woman living in the USA who loves outdoor activities like hiking, running, and beach days. I'm looking for the best sunscreen. What would you recommend?

chatgpt(absent)

1.EltaMD
2.La Roche-Posay
3.Thinksport
4.Hawaiian Tropic
5.Sun Bum

claude(absent)

1.EltaMD
2.Neutrogena

gemini(absent)

1.SolRX
2.La Roche-Posay
3.Shiseido
4.Thinksport
5.Supergoop

perplexity(absent)

1.EltaMD
2.La Roche-Posay
3.Coppertone

Skincare — May 7, 2026

P1 I'm a 31-year-old woman working a desk job, looking for the best skincare. What would you recommend?

chatgpt(absent)

1.Dermalogica
2.Tatcha
3.The Ordinary
4.Dermalogica
5.The Ordinary

claude(absent)

2.Differin

gemini

1.La Roche-Posay
2.SkinCeuticals
3.Maelove
4.Tower 28
5.Medik8

P2 I'm a 31-year-old woman working a desk job, looking for skincare under $50 for everyday use. What are my best options?

chatgpt

1.CeraVe
2.Good Molecules
Olay

Sunscreen — May 9, 2026

P1 I'm a 32-year-old active woman who spends a lot of time outdoors hiking, running, and at the beach on weekends. I'm looking for the best sunscreen. What would you recommend?

chatgpt(absent)

1.La Roche-Posay
2.Blue Lizard
3.Neutrogena
4.Supergoop
5.COOLA

claude

1.EltaMD
2.La Roche-Posay
3.Supergoop
4.Blue Lizard
5.Thinksport

gemini(absent)

1.SolRX
2.Shiseido
3.Blue Lizard
4.Badger
5.EltaMD

perplexity(absent)

La Roche-Posay

Skincare — May 17, 2026

P1 I am a 30-year-old woman looking for the best skincare products. What would you recommend?

chatgpt

1.CeraVe
2.The Ordinary
3.La Roche-Posay

claude

1.EltaMD
2.Beauty of Joseon
3.La Roche-Posay
4.Differin
5.CeraVe

gemini

1.La Roche-Posay
2.CeraVe
3.SkinCeuticals
4.Timeless Skin Care
5.EltaMD

perplexity(absent)

1.Cetaphil
2.EltaMD

P2 I am a 30-year-old woman looking for skincare products under $50 each for everyday use. What are my best options?

Sunscreen — May 19, 2026

P1 I am a 32-year-old woman living in the US who is active and outdoorsy - I run, hike, and go to the beach regularly. I care about skin health and anti-aging. I am looking for the best sunscreen. What would you recommend?

chatgpt(absent)

1.La Roche-Posay
2.Murad
3.Blue Lizard
4.Biore
5.Supergoop

claude(absent)

1.Beauty of Joseon
2.EltaMD
3.Supergoop
4.EltaMD
5.La Roche-Posay

gemini(absent)

1.EltaMD
2.Shiseido
3.La Roche-Posay
4.Thinksport
5.Supergoop

perplexity(absent)

Skincare — May 28, 2026

P1 I am a 28-year-old woman looking for the best skincare products. What would you recommend?

chatgpt

1.La Roche-Posay
2.CeraVe
3.EltaMD
4.RoC
5.Paulas Choice

claude

1.CeraVe
2.La Roche-Posay
3.TruSkin
4.SkinCeuticals
5.Neutrogena

gemini

1.La Roche-Posay
2.CeraVe
3.EltaMD
4.Maelove
5.Timeless

perplexity

1.CeraVe
2.La Roche-Posay

Sunscreen — May 30, 2026

P1 I am a 32-year-old active woman who spends a lot of time outdoors with my family. I am looking for the best sunscreen. What would you recommend?

chatgpt(absent)

1.Blue Lizard
2.Supergoop
3.ISDIN
4.Badger
5.Colorescience

claude(absent)

1.EltaMD
2.Neutrogena
3.Blue Lizard
4.La Roche-Posay

gemini(absent)

1.Supergoop
2.La Roche-Posay
3.Thinksport
4.Banana Boat
5.Neutrogena

perplexity(absent)

1.La Roche-Posay

P2 I'm a 32-year-old woman living in the USA who spends a lot of time outdoors and is concerned about skin protection and anti-aging, looking for sunscreen under $30 for everyday use. What are my best options?

chatgpt

1.CeraVe
2.Neutrogena
3.Supergoop
4.La Roche-Posay

claude

1.La Roche-Posay
2.CeraVe
3.Supergoop
4.innisfree

gemini

1.Trader Joe's
2.Biore
3.La Roche-Posay
4.Kiehl's
5.CeraVe

perplexity

1.Neutrogena
2.La Roche-Posay
3.CeraVe
4.Blue Lizard
5.Coppertone

P3 I'm a 32-year-old woman living in the USA who spends a lot of time outdoors and is concerned about skin protection and anti-aging, looking for sunscreen. Can you compare the top brands and rank them?

chatgpt

1.La Roche-Posay
2.EltaMD
3.Supergoop
4.Neutrogena
5.CeraVe

claude(absent)

1.ISDIN
2.EltaMD
3.Supergoop
4.COOLA
5.Badger

gemini

1.ISDIN
2.EltaMD
3.La Roche-Posay
4.Supergoop
5.SkinCeuticals

perplexity(absent)

1.La Roche-Posay
2.EltaMD
3.Blue Lizard
4.Neutrogena
5.Supergoop

P2 I'm a 29-year-old woman living in the USA, working a desk job and trying to build a solid skincare routine. I'm looking for skincare products under $50 for everyday use. What are my best options?

chatgpt

1.The Ordinary
2.CeraVe
3.Byoma
4.La Roche-Posay
5.Peach & Lily

claude

1.CeraVe
2.La Roche-Posay
3.Maelove
4.Naturium
5.Differin

gemini

1.CeraVe
2.The Ordinary
3.La Roche-Posay
4.e.l.f.
5.Sephora Collection

perplexity

1.La Roche-Posay
2.CeraVe
3.The Ordinary
4.Eucerin
5.EltaMD

P3 I'm a 29-year-old woman living in the USA, working a desk job and trying to build a solid skincare routine. I'm looking for skincare products. Can you compare the top brands and rank them?

chatgpt

1.CeraVe
2.La Roche-Posay
3.The Ordinary
4.Paula's Choice
5.Neutrogena

gemini(absent)

1.SkinCeuticals
2.La Roche-Posay
3.Paula's Choice
4.EltaMD
5.The Ordinary

perplexity

1.SkinCeuticals
2.La Roche-Posay
3.CeraVe
4.SkinMedica
5.Drunk Elephant

P2 I'm a 32-year-old active woman living in the USA who loves outdoor activities like hiking, running, and beach days. I'm looking for sunscreen under $20 for everyday use. What are my best options?

chatgpt

1.Banana Boat
2.Neutrogena
3.Coppertone
4.Hawaiian Tropic
5.CeraVe

claude

1.CeraVe
2.La Roche-Posay
3.Banana Boat
4.Neutrogena
5.Coppertone

gemini

1.Neutrogena
2.Banana Boat
3.Sun Bum
4.Biore
5.CeraVe

perplexity(absent)

1.Hawaiian Tropic
2.Sun Bum
3.Banana Boat
4.Trader Joe's
5.Cetaphil

P3 I'm a 32-year-old active woman living in the USA who loves outdoor activities like hiking, running, and beach days. I'm looking for sunscreen. Can you compare the top brands and rank them?

chatgpt(absent)

1.La Roche-Posay
2.Supergoop
3.Coppertone
4.Neutrogena
5.Banana Boat

claude

1.EltaMD
2.Neutrogena
3.Badger
4.Thinksport
5.CeraVe

gemini(absent)

1.EltaMD
2.Supergoop
3.SolRX
4.La Roche-Posay
5.Sun Bum

perplexity

1.Neutrogena
2.La Roche-Posay
3.Supergoop
4.Bare Republic
5.SolRX

claude

1.CeraVe
2.Maelove
3.Naturium
4.Beauty of Joseon
5.La Roche-Posay

gemini

1.CeraVe
2.The Ordinary
3.Neutrogena
4.The Ordinary
5.The Ordinary

perplexity

1.CeraVe
2.CeraVe
3.CeraVe
4.Neutrogena
5.La Roche-Posay

P3 I'm a 31-year-old woman working a desk job, looking for skincare. Can you compare the top brands and rank them?

chatgpt

1.La Roche-Posay
2.CeraVe
3.The Ordinary
4.SkinCeuticals
5.Paula's Choice

claude

1.La Roche-Posay
2.CeraVe
3.Neutrogena
4.Aveeno
5.SkinCeuticals

gemini(absent)

1.SkinCeuticals
2.Medik8
3.EltaMD
4.La Roche-Posay
5.Beauty of Joseon

perplexity

1.SkinCeuticals
2.SkinMedica
3.CeraVe
4.La Roche-Posay
5.EltaMD

P2 I'm a 32-year-old active woman who spends a lot of time outdoors hiking, running, and at the beach on weekends. I'm looking for sunscreen under $25 for everyday use. What are my best options?

chatgpt(absent)

1.Neutrogena
2.Banana Boat
3.Hawaiian Tropic
4.Sun Bum
5.Supergoop

claude

1.CeraVe
2.Supergoop
3.Sun Bum
4.Black Girl Sunscreen
5.EltaMD

gemini(absent)

1.Neutrogena
2.La Roche-Posay
3.Blue Lizard
4.Trader Joe's
5.Biore

perplexity

1.Blue Lizard
2.Thinksport
3.Badger
4.Banana Boat
5.CeraVe

P3 I'm a 32-year-old active woman who spends a lot of time outdoors hiking, running, and at the beach on weekends. I'm looking for sunscreen. Can you compare the top brands and rank them?

chatgpt(absent)

1.Supergoop
2.La Roche-Posay
3.Blue Lizard
4.Coppertone
5.Banana Boat

claude(absent)

1.SolRX
2.Coppertone
3.Neutrogena
4.EltaMD
5.Badger

gemini(absent)

1.EltaMD
2.Thinksport
3.La Roche-Posay
4.Supergoop
5.Sun Bum

perplexity(absent)

1.La Roche-Posay
2.Neutrogena
3.Sun Bum
4.Supergoop
5.Blue Lizard

chatgpt

1.CeraVe
2.Canmake
3.CeraVe
4.The Ordinary
5.Melano CC

claude

1.EltaMD
2.Beauty of Joseon
3.La Roche-Posay
4.CeraVe
5.CeraVe

gemini

1.Aestura
2.CeraVe
3.Then I Met You
4.The Inkey List
5.The Ordinary

perplexity

1.Vanicream
2.iS Clinical
3.Heimish
4.EltaMD
5.EltaMD

P3 I am a 30-year-old woman looking for skincare products. Can you compare the top brands and rank them?

chatgpt

1.La Roche-Posay
2.CeraVe
3.Paulas Choice
4.The Ordinary
5.RoC

gemini(absent)

1.SkinCeuticals
2.Paulas Choice
3.La Roche-Posay
4.SK-II
5.EltaMD

perplexity(absent)

1.La Roche-Posay
2.The Ordinary
3.COSRX
4.Beauty of Joseon
5.Aestura

1.EltaMD
2.La Roche-Posay
3.Banana Boat
4.La Roche-Posay
5.Hawaiian Tropic

P2 I am a 32-year-old woman living in the US who is active and outdoorsy - I run, hike, and go to the beach regularly. I care about skin health and anti-aging. I am looking for sunscreen under $25 for everyday use. What are my best options?

chatgpt

1.Neutrogena
2.La Roche-Posay
3.Sun Bum
4.Coppertone
5.CeraVe

claude

1.CeraVe
2.La Roche-Posay
3.Blue Lizard
4.Coppertone
5.Banana Boat

gemini(absent)

1.EltaMD
2.Eucerin
3.La Roche-Posay
4.innisfree
5.Banana Boat

perplexity

1.La Roche-Posay
2.CeraVe
3.Neutrogena
4.Black Girl Sunscreen

P3 I am a 32-year-old woman living in the US who is active and outdoorsy - I run, hike, and go to the beach regularly. I care about skin health and anti-aging. I am looking for sunscreen. Can you compare the top brands and rank them?

chatgpt(absent)

1.La Roche-Posay
2.EltaMD
3.Neutrogena
4.Blue Lizard
5.Black Girl Sunscreen

claude(absent)

1.EltaMD
2.EltaMD
3.Pavise
4.La Roche-Posay
5.Supergoop

gemini(absent)

1.EltaMD
2.La Roche-Posay
3.Colorescience
4.SolRX
5.Supergoop

perplexity(absent)

1.EltaMD
2.Supergoop
3.La Roche-Posay
4.ISDIN
5.Shiseido

P2 I am a 28-year-old woman looking for skincare products under $50 each for everyday use. What are my best options?

chatgpt

1.CeraVe
2.La Roche-Posay
3.CeraVe
4.The Ordinary
5.Neutrogena

claude

1.CeraVe
2.TruSkin
3.Neutrogena
4.La Roche-Posay
5.Differin

gemini(absent)

1.La Roche-Posay
2.Youth To The People
3.Timeless
4.The Ordinary
5.The Inkey List

perplexity

1.CeraVe
2.La Roche-Posay
3.Vanicream
4.EltaMD
5.Paulas Choice

P3 I am a 28-year-old woman looking for skincare products. Can you compare the top brands and rank them?

chatgpt

1.CeraVe
2.La Roche-Posay
3.EltaMD
4.The Ordinary
5.Neutrogena

claude

1.CeraVe
2.TruSkin
3.Neutrogena
4.La Roche-Posay
5.Differin

gemini

1.La Roche-Posay
2.SkinCeuticals
3.EltaMD
4.CeraVe
5.Beauty of Joseon

perplexity

1.La Roche-Posay
2.CeraVe
3.EltaMD
4.SkinCeuticals
5.Neutrogena

P2 I am a 32-year-old active woman who spends a lot of time outdoors with my family. I am looking for sunscreen under $20 for everyday use. What are my best options?

chatgpt(absent)

1.Blue Lizard
2.Banana Boat
3.Badger
4.Neutrogena
5.Sun Bum

claude(absent)

1.Banana Boat
2.Aveeno
3.Neutrogena

gemini(absent)

1.Neutrogena
2.Biore
3.Trader Joes
4.elf
5.Innisfree

perplexity

1.Trader Joes
2.elf
3.CeraVe
4.Cetaphil
5.Differin

P3 I am a 32-year-old active woman who spends a lot of time outdoors with my family. I am looking for sunscreen. Can you compare the top brands and rank them?

chatgpt(absent)

1.Blue Lizard
2.Coppertone
3.La Roche-Posay
4.Supergoop
5.Sun Bum

claude(absent)

1.EltaMD
2.La Roche-Posay
3.Neutrogena
4.Banana Boat

perplexity(absent)

1.La Roche-Posay
2.Murad
3.SolRX
4.Blue Lizard
5.Neutrogena