What Skincare Do AI Models Recommend (2026)?
Tracked across 1 benchmark run from Jul 11, 2026 to Jul 11, 2026
The exact question we asked AI models
“Best skincare products, 28yo woman USA”
Brand Recommendations
Aggregated across ChatGPT, Claude, Gemini, and Perplexity over 1 benchmark run.
| # | Brand | Mentions | Top-3 | First Picks |
|---|---|---|---|---|
| 1 | CeraVe | 4 | 3 | 0 |
| 2 | EltaMD | 4 | 1 | 0 |
| 3 | RoC | 3 | 0 | 0 |
| 4 | La Roche-Posay | 3 | 3 | 0 |
| 5 | Vanicream | 2 | 2 | 0 |
| 6 | Differin | 2 | 0 | 0 |
| 7 | Paulas Choice | 2 | 0 | 0 |
| 8 | DHC | 1 | 0 | 0 |
| 9 | Murad | 1 | 0 | 0 |
| 10 | Naturium | 1 | 0 | 0 |
| 11 | Neutrogena | 1 | 0 | 0 |
| 12 | Cetaphil | 1 | 1 | 0 |
| 13 | Clinique | 1 | 0 | 0 |
| 14 | SkinCeuticals | 1 | 1 | 0 |
| 15 | SkinMedica | 1 | 0 | 0 |
| 16 | The Ordinary | 1 | 0 | 0 |
| 17 | Timeless | 1 | 1 | 0 |
| 18 | Eucerin | 1 | 0 | 0 |
Model-by-Model Breakdown
Top brands each AI model recommends for this prompt.
chatgpt
- 1.La Roche-Posay
- 2.Cetaphil
- 3.Vanicream
- 4.CeraVe
- 5.Eucerin
claude
- 1.CeraVe
- 2.La Roche-Posay
- 3.Timeless
- 4.Neutrogena
- 5.EltaMD
gemini
- 1.La Roche-Posay
- 2.CeraVe
- 3.SkinCeuticals
- 4.Paulas Choice
- 5.EltaMD
perplexity
Key Insights
Key Takeaway
CeraVe leads with mentions in 11 of 12 answers and first place in 3 of 4 comparison rankings. La Roche-Posay follows at 9 of 12 and wins Gemini’s ranking; both brands are top-three in all four comparisons. The Ordinary appears in 8 of 12. Claude’s broad answer names no brands and remains included. All 12 final cells are usable; Gemini P1 completed on one documented retry. Budget totals and Perplexity preview variation remain caveats.
Top Brands Summary
Across 12 eligible answers: CeraVe 11, La Roche-Posay 9, The Ordinary 8, Vanicream 6, Neutrogena and Paula’s Choice 5 each, Differin 4, EltaMD and Timeless 2 each. Beauty of Joseon, Cetaphil, Geek & Gorgeous, Maelove, Skin Aqua, SkinCeuticals and Trader Joes appear once each. Total: 59 distinct brand-cell mentions across 16 brands. Claude P1 has zero named brands and stays in the denominator.
See the full Skincare benchmark
Cross-model rankings, trend data, and competitive landscape.
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