Evergreen monthly benchmark — May 11
Electric Shavers
May 11INAUGURAL Electric Shavers data establishes the cleanest cross-model oligopoly we've documented: Braun (universal #1, 12 of 12 prompts), Panasonic (universal #2), Philips Norelco (universal #3). The Big Three occupy 90%+ of all model mentions in this run. Braun achieving 12-of-12 cross-prompt presence on the FIRST run is significant, this is the fifth category in our dataset Where a brand has hit 12-of-12 cross-prompt dominance (Optimum Nutrition in Protein Powder, FlexiSpot in Standing Desks, Levoit in Air Purifiers, Roborock in Robot Vacuums, now Braun in Electric Shavers). The category has structurally high concentration, mid-tier challenger brands (Manscaped, Meridian, Skull Shaver, OneBlade Pro) have zero cross-model presence.
Top Brands by AI Mention Frequency
Mention frequency counts how many times a brand appeared across all AI responses. This differs from top-pick rank, which reflects each model’s #1 choice.
Why These Brands Win
- All 4 models recommend Braun Series 9 Pro+ as the gold standard for 2-3 day stubble use cases.
- Every model emphasizes foil vs rotary as the primary buying axis.
- Self-cleaning dock universally cited as worth-the-cost.
- Sensitive skin angle universally recommends Braun over Panasonic.
- All flag Philips rotary as best for neck contours or hair growing in different directions.
- Comfort tradeoff vs closeness: Braun wins comfort, Panasonic wins closeness, Philips wins contours, this framework appeared in every single model.
Cross-Agent Comparison
How 4 AI models rank the same category. Hover a brand to trace it across models.
4 agents · top 3 each
| Agent | #1 | #2 | #3 |
|---|---|---|---|
| chatgpt | Braun | Philips Norelco | Panasonic |
| claude | Braun | Panasonic | Philips Norelco |
| gemini | Braun | Panasonic | Philips Norelco |
| perplexity | Braun | Panasonic | Philips Norelco |
All 4 models agree on Braun as the top pick
What This Means
- ChatGPT (commerce-formatted): Provides explicit prices, review counts, SKU-level rankings.
- Surfaces 8+ specific Braun SKUs with star ratings.
- Uniquely surfaces Wahl/Andis/BaBylissPRO as Tier 4 finishing shaver recommendations.
- Claude (most consolidated): Strongest Braun recommendation across all 3 prompts.
- Braun Series 9 Pro+/Series 8 dominate every Claude response.
- Cleanest comfort-first framing.
- Doesn't surface budget-tier brands at all.
- Gemini (lifestyle-formatted): Most personality-typed framing ("Gold Standard," "Performance Beast," "Tech-Forward").
- Strongest positioning of Panasonic Arc6 specifically (over Arc5).
- Most consistent Big Three only, no budget mentions.
- Perplexity (most consolidated): Uniquely surfaces Remington F5-5800 as legitimate budget pick in P2 and P3.
- Most balanced budget-to-premium spectrum coverage.
Opportunity for Brands
- Wahl only appears in ChatGPT.
- Andis only appears in ChatGPT.
- BaBylissPRO only appears in ChatGPT.
- Remington appears in ChatGPT P3 and Perplexity P2/P3 but not in Claude or Gemini.
- Notable absent mid-tier brands (relevant for outreach ICP fit): Manscaped, Meridian, Skull Shaver, Andis Profoil Lithium.
- OneBlade Pro, Hatteker, Surker, Vikings Blade, MicroTouch SOLO, none appeared in any model's ranking.
- Pitbull Gold Pro head shavers also absent.
- SkullShaver Pitbull Silver Pro absent.
- This is unusual cross-model uniformity, most categories have at least one model surfacing mid-tier challengers, but Electric Shavers is locked into Big Three only.
Frequently Asked Questions
What electric shavers does AI recommend most?▾
Which electric shavers brand ranks #1 across all AI models?▾
Why does ChatGPT recommend different electric shavers than Claude?▾
What electric shavers brands are invisible to AI?▾
How we measure this
Each benchmark runs the same standardized prompts across multiple leading AI systems, including ChatGPT, Claude, Gemini, and Perplexity. We use consistent, category-specific questions designed to surface genuine product recommendations — not sponsored results.
Responses are parsed to extract brand mentions, rank position, and frequency. We then analyze cross-model agreement, identify which brands consistently appear in top positions, and flag where AI outputs diverge from marketplace trends.
Evergreen categories are benchmarked monthly. Results reflect organic AI behavior at the time of testing. Read the full methodology
Your competitors are showing up in AI results. Are you?
INAUGURAL Electric Shavers run reveals one of the most consolidated AI recommendation oligopolies in our dataset: Braun. Panasonic, Philips Norelco occupy nearly every recommendation across all 4 models. This is bad news for outreach, the mid-tier Amazon-strong brands we targeted as ICP fits (Manscaped. Meridian, Skull Shaver, OneBlade Pro, MicroTouch SOLO) have zero AI authority. For outreach prospecting, the most fixable targets are NOT the obvious ICP fits. They're the brands ranked 4-10 in cross-model presence: Remington (mentioned in Perplexity only), Wahl (ChatGPT only), Andis (ChatGPT only), BaBylissPRO (ChatGPT only). These brands have foothold AI presence but model-specific gaps. For brands like Manscaped or Meridian, the consulting pitch is harder: they'd need to break into Big Three territory, not optimize an existing position.
Book Your Free AuditNeed help getting your brand into these AI recommendations? Robert Hu offers strategic consulting for e-commerce brands