Evergreen monthly benchmark — May 16
Electric Shavers
Research by Robert Hu · Published by RecoScope ·
- Usable answers
- 12/12
- Models
- 4
- Prompt types
- 3
Included: ChatGPT, Claude, Gemini, Perplexity
Report history · May 16 selected · 4 snapshots
Key takeaway
Electric Shavers second-run data confirms inaugural finding: this category is the cleanest Big Three oligopoly in our dataset. Braun 12-of-12 (universal #1, second consecutive run at full lock-in), Philips Norelco 12-of-12, Panasonic 11-of-12. The three brands cover ~95% of all recommendations across all models. No mid-tier brand has emerged with cross-model authority. Notable shift from inaugural: Perplexity broke from Braun-first consensus by ranking Philips Norelco #1 in P3 (first time any model has placed Norelco above Braun in this category). Philips OneBlade emerging as Gemini-specific hybrid pick.
Mention Frequency Trend
Brands ordered by mention count in each run. Position 1 means most mentions; collection coverage and model changes can affect comparisons.
Scroll sideways to see all dates and labels.
Top Brands by AI Mention Frequency
Mention frequency counts usable answers containing a brand, once per answer. Unranked and critical mentions count as visibility. Recommendation ranks are shown separately below.
Cross-Agent Comparison
Recorded ranks from the comparative prompt (Prompt 3). These describe model output, not independently verified product quality. Historical parsing conventions may differ.
4/4 models with recorded ranks
| Agent | #1 | #2 | #3 |
|---|---|---|---|
| ChatGPT | Braun | Panasonic | Philips Norelco |
| Claude | Braun | — | — |
| Gemini | Braun | Panasonic | — |
| Perplexity | Philips Norelco | — | — |
What This Means
- ChatGPT (commerce-formatted): Most balanced budget-to-premium coverage.
- Surfaces 8 specific SKUs across 3 prompts.
- Includes Wahl as rugged budget backup (only model to mention Wahl).
- Cites Business Insider, TechGearLab, ShaverCheck, GQ, Forbes.
- Claude (most opinionated, premium-skeptical): Most specific SKU recommendations (Series 9 Pro+ 9595cc, Series 8 8417s, Series 5 5190cc).
- Most aggressive skip recommendations — names new Braun Series 7 360 Flex as ShaverCheck-flagged downgrade.
- Calls out Remington/Wahl/Hatteker/LOBINH/Mowbie/Metz as weak motors.
- Gemini (lifestyle-formatted): Personality-typed framing (King of Comfort, Master of Closeness, Contour Expert, Hybrid Disruptor).
- Uniquely surfaces Philips OneBlade Pro 360 as 4th category (other models skip OneBlade entirely).
- Perplexity (most consolidated): Ranks Philips Norelco FIRST in P3 (only model to position Norelco above Braun).
- Most aggressive Philips comfort framing.
- Uniquely surfaces specific Philips models (S9000 Prestige, 3900, 3800).
Findings and Limitations
- Wahl only ChatGPT.
- Remington only ChatGPT.
- Philips OneBlade only Gemini.
- Major brands absent from cross-model consensus: Manscaped, Meridian, OneBlade Pro (only Gemini), Skull Shaver, MicroTouch SOLO, Andis, BaBylissPRO.
- Even Hatteker, Surker, Vikings Blade have zero cross-model presence.
- This is even cleaner Big Three oligopoly than the inaugural run — second confirmation of structural category concentration.
Recurring themes in the answers
- All 4 models recommend Braun Series 9 Pro+ as universal first choice for sensitive skin.
- Every model frames foil vs rotary as the primary buying axis.
- Panasonic universally framed as closest but more aggressive.
Inspect the captured answers
Saved response text is model output. Product and health claims are unverified. Tables and cards may be transcribed as text; source labels can remain. Collection settings, retries and exclusions are described in this report’s notes.
ChatGPT · Prompt 1Usable answer
I am a 38-year-old man in the USA, daily commuter who shaves most weekdays before work and have slightly sensitive skin. I am looking for the best electric shaver. What would you recommend?
For you Braun Series 9 Pro+ cc model (9577cc/9567cc/9477cc) Foil shaver close daily shaving gentler rotary irritation-prone skin Business Insider TechGearLab ShaverCheck GQ Forbes near top comfort speed closeness. Cleaning station for daily use. Panasonic ARC5 closest shave 5 blades pivoting head wet/dry but more aggressive on sensitive skin. Philips Norelco 9000 Prestige best rotary SkinIQ contours longer beard growth comfort. Braun Series 7 smarter value pick. Ranking: 1 Braun Series 9 Pro+. 2 Panasonic ARC5. 3 Philips Norelco 9000 Prestige. 4 Braun Series 7. 5 Philips Norelco 7000.
Claude · Prompt 1Usable answer
I am a 38-year-old man in the USA, daily commuter who shaves most weekdays before work and have slightly sensitive skin. I am looking for the best electric shaver. What would you recommend?
Top pick Braun Series 9 Pro+ 9595cc or 9465cc foil shavers gentler than rotary SkinGuard thicker foils press harder Clean & Charge station daily user hygiene folliculitis prevention. CNN Underscored ShaverCheck more comfortable than Panasonic Arc 6. Real cost $280-330. If budget Braun Series 7 or Panasonic Arc 5 ~$130-200 CNN Underscored called Arc 5 best pick. Skip: Panasonic Arc 6 closest but irritation. Skip Philips Norelco rotary 9000/5300 circular better for thicker/curlier. Skip under $80 cheap motors thin foils.
Gemini · Prompt 1Usable answer
I am a 38-year-old man in the USA, daily commuter who shaves most weekdays before work and have slightly sensitive skin. I am looking for the best electric shaver. What would you recommend?
Top 3 picks: 1 Gold Standard Braun Series 9 Pro+ or Pro 10,000 micro-vibrations specialized middle trimmers flat-lying hairs cc models with Clean & Charge SmartCare. 2 High-Tech Alternative Philips Norelco Shaver 9000 Prestige rotary SkinGlide coating friction-reducing spheres pressure sensors. 3 Low-Maintenance Hybrid Philips OneBlade Pro 360 leaves microscopic stubble zero razor burn USB-C lightweight.
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