Evergreen monthly benchmark — Sep 2
Protein Powder
Research by Robert Hu · Published by RecoScope ·
- Usable answers
- 12/12
- Models
- 4
- Prompt types
- 3
Included: ChatGPT, Claude, Gemini, Perplexity
Report history · Sep 2 selected · 14 snapshots
Key takeaway
Optimum Nutrition is the only brand that reaches the top three on all four engines. Transparent Labs is the stronger challenger on paper and wins two engines outright. It is also completely absent from Perplexity, which is the single largest hole in any leading brand here. Momentous is the third brand named by all four engines and it is ranked in the top three by none of them.
Mention Frequency Trend
Brands ordered by mention count in each run. Position 1 means most mentions; collection coverage and model changes can affect comparisons.
Scroll sideways to see all dates and labels.
Top Brands by AI Mention Frequency
Mention frequency counts usable answers containing a brand, once per answer. Unranked and critical mentions count as visibility. Recommendation ranks are shown separately below.
Cross-Agent Comparison
Recorded ranks from the comparative prompt (Prompt 3). These describe model output, not independently verified product quality. Historical parsing conventions may differ.
4/4 models with recorded ranks
| Agent | #1 | #2 | #3 |
|---|---|---|---|
| ChatGPT | Transparent Labs | Optimum Nutrition | Momentous |
| Claude | Optimum Nutrition | Transparent Labs | Momentous |
| Gemini | Transparent Labs | Dymatize | Optimum Nutrition |
| Perplexity | Thorne | Optimum Nutrition | Momentous |
What This Means
- Two engines lead with Transparent Labs and two lead with Optimum Nutrition.
- Claude and Gemini both put Transparent Labs first.
- ChatGPT and Perplexity both put Optimum Nutrition first.
- Perplexity is the outlier below that line.
- Its second and third places go to Thorne and Naked.
- Neither of those brands reaches the top three anywhere else, and Perplexity is the one engine that never names Transparent Labs at all.
- Perplexity also answered the open question with a shopping checklist and named no brands in that response.
Findings and Limitations
- Momentous is the clearest opportunity in the category.
- It is named by all four engines and ranked in the top three by none of them, so it has reach without authority.
- Transparent Labs has the opposite problem in one place.
- It is ranked first by two engines and never appears on Perplexity, so a single engine is costing it a quarter of the market.
- Eight of the eighteen brands were named exactly once.
- Sports Research, Legion, Body Fortress, Kirkland Signature, NOW Sports, True Athlete, Garden of Life and Ritual each surfaced on one engine only.
Recurring themes in the answers
- Third party certification is the reason given most often for putting one brand above another.
- NSF Certified for Sport and Informed Choice are both named repeatedly and by every engine.
Inspect the captured answers
Saved response text is model output. Product and health claims are unverified. Tables and cards may be transcribed as text; source labels can remain. Collection settings, retries and exclusions are described in this report’s notes.
ChatGPT · Prompt 1Usable answer
I'm a 31-year-old woman in the USA who strength trains 4 times a week and works a full-time desk job, looking for the best protein powder. What would you recommend?
For your routine, I'd prioritize a high-quality whey protein powder with ~20 - 30 g protein per serving, minimal unnecessary ingredients, and credible third-party testing. You don't need a product marketed specifically "for women." Your strength training makes protein particularly useful: research suggests that total daily intake around 1.6 g/kg body weight (0.73 g/lb) is a very solid target for maximizing resistance-training adaptations, with little additional muscle benefit above that for most people. PubMed +1 My picks Best overall value: Optimum Nutrition Gold Standard 100% Whey A great everyday choice if you tolerate dairy. It provides about 24 g protein per serving, and certain flavors have NSF Certified for Sport status. Recent independent testing also found it among the lower-lead products tested. Health Britannica Best "clean" whey: Transparent Labs Whey Protein Isolate I'd choose this if you care more about a short ingredient list and high protein-per-calorie ratio than getting the cheapest tub. Current reviews highlight its whey-isolate formulation and NSF Certified for Sport coverage. BodySpec +1 Best for maximum testing assurance: Momentous Whey Protein Isolate A particularly good option if you compete in sports or simply place a high premium on supplement testing. NSF Certified for Sport is a meaningful independent certification rather than merely a brand saying its product is "third-party tested." Body Science Review +1 Best if whey bothers your stomach: whey isolate I'd favor an isolate over a concentrate because it contains substantially less lactose. If you have significant dairy/lactose intolerance, I'd instead look at a pea + rice protein blend. What I'd do in your shoes If you aren't vegan and tolerate dairy: Buy Transparent Labs Whey Protein Isolate if budget isn't a concern. Buy Optimum Nutrition Gold Standard if you want the best value. You don't need to obsess over taking it immediately after your workout. Your total daily protein matters much more. A shake is simply a convenient way to fill the gap. PubMed For example, if you weigh 150 lb, a reasonable target would be around 105 - 120 g protein/day. A 25-g shake gets you a meaningful chunk of that without requiring another full meal. One other important point: protein powder is a supplement, not a requirement. If you're already consistently reaching your protein target from food, adding a shake isn't likely to provide extra benefit. If you tell me your weight, whether you're trying to build muscle/lose fat/maintain, whether you tolerate dairy, and your approximate budget, I can narrow this to one specific protein powder + flavor and tell you exactly how much I'd take per day.
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