Evergreen monthly benchmark — Jul 26
Running Shoes
Research by Robert Hu · Published by RecoScope ·
- Usable answers
- 12/12
- Models
- 4
- Prompt types
- 3
Included: ChatGPT, Claude, Gemini, Perplexity
Report history · Jul 26 selected · 12 snapshots
Key takeaway
The single overall leader disappeared this month. ASICS, Brooks and Nike all finished at eleven mentions out of twelve responses. Last month ASICS led outright, eleven to eight over Brooks. ASICS still takes the top slot on the explicit brand-ranking prompt in all four engines. What changed is underneath that. Brooks and Nike closed the frequency gap without winning a single prompt in a single engine. Nike is named in eleven of twelve responses and ranked first in none of them. The sharper move is at the value end. Adidas took the number-one slot on the under-150-dollar prompt in three of four engines, after placing outside every engine top three last month.
Mention Frequency Trend
Brands ordered by mention count in each run. Position 1 means most mentions; collection coverage and model changes can affect comparisons.
Scroll sideways to see all dates and labels.
Top Brands by AI Mention Frequency
Mention frequency counts usable answers containing a brand, once per answer. Unranked and critical mentions count as visibility. Recommendation ranks are shown separately below.
Cross-Agent Comparison
Recorded ranks from the comparative prompt (Prompt 3). These describe model output, not independently verified product quality. Historical parsing conventions may differ.
4/4 models with recorded ranks
| Agent | #1 | #2 | #3 |
|---|---|---|---|
| ChatGPT | ASICS | Brooks | Saucony |
| Claude | ASICS | HOKA | New Balance |
| Gemini | ASICS | Brooks | Nike |
| Perplexity | ASICS | Brooks | Adidas |
All 4 ranked comparisons list ASICS at recorded rank #1
What This Means
- The cross-agent table above ranks the top three for each engine across all three prompts.
- Read prompt by prompt the picture is sharper.
- On the explicit brand-ranking prompt all four engines put ASICS first - unanimous for the second consecutive month.
- Three of the four then place Brooks second; Claude is the holdout there, ranking HOKA second.
- On the open discovery prompt three of four open with ASICS.
- Claude is again the exception, leading with the HOKA Mach 7.
- That is a narrowing from last month, when two engines opened with something other than ASICS.
- The budget prompt is where the engines genuinely disagree.
- Claude, Gemini and Perplexity all lead with the Adidas Adizero Evo SL.
- ChatGPT leads with the Brooks Ghost 18 instead.
- Breadth varies by nearly a factor of two.
- Perplexity names twenty-one brand positions across its three answers.
- It is the only engine to surface Reebok, Mizuno or Topo Athletic.
- Gemini names thirteen and stays inside a six-brand core.
Findings and Limitations
- New Balance is the clearest loss this month: seven mentions, down from ten, with the entire drop traceable to one engine.
- It appears in zero of three Gemini responses after holding a top-three Gemini position last month.
- A brand that disappears from a single engine loses roughly a quarter of its AI shelf space in one move.
- That is the concentration risk in this category stated plainly.
- Adidas is the mirror image.
- Six mentions is a small numerical gain.
- Adidas still owns the number-one slot on the price-constrained prompt in three engines.
- One model did it: the Adizero Evo SL.
- Nike shows a third pattern: near-total presence with no leadership at all.
- It is named in eleven of twelve responses and ranked first in none of them.
Inspect the captured answers
Saved response text is model output. Product and health claims are unverified. Tables and cards may be transcribed as text; source labels can remain. Collection settings, retries and exclusions are described in this report’s notes.
ChatGPT · Prompt 1Usable answer
I'm a 32-year-old guy in the US who runs 3-4 times a week for fitness, looking for the best running shoes. What would you recommend?
For running 3 - 4 times per week for fitness, you probably need one versatile daily trainer rather than an expensive racing shoe. Assuming you run mostly on roads or treadmills and do not need added stability, my first choice is the ASICS Novablast 5. Independent testing from RTINGS and OutdoorGearLab both selected the Novablast 5 as a leading daily trainer, citing its combination of cushioning, energy, versatility, and value. My ranking for you 1. ASICS Novablast 5 - best overall It has enough cushioning for easy runs but remains responsive enough when you pick up the pace. It is the strongest one-shoe solution for someone running regularly without training for elite races. 2. Brooks Ghost 18 - safest traditional choice The Ghost is predictable, comfortable, and easy to fit. Runner's World named the Ghost 18 its best men's daily trainer for 2026. It is less exciting than the Novablast, but that can be an advantage when you simply want a dependable shoe. 3. Nike Pegasus 42 - best versatile, firmer option Choose this when you prefer a more responsive, grounded feel instead of very soft cushioning. It works well for ordinary runs, moderate tempo sessions, treadmill use, and casual wear. 4. HOKA Clifton 10 or 11 - best smooth, lightweight cushion A good choice when comfort is your priority but you do not want the heavier feel of a maximum-cushion shoe. Its rocker geometry helps produce a smooth transition through each stride. 5. Nike Vomero 18 - best for plush comfort The Vomero uses a softer, more substantial cushioning setup than the Pegasus. Pick it for easy runs, longer outings, or when your legs frequently feel beaten up. 6. ASICS GEL-Cumulus 28 - best balanced alternative Comfortable, neutral, and straightforward. It sits between the lively Novablast and the highly cushioned Nimbus. When to choose something different Choose the Brooks Adrenaline GTS 25 or Nike Structure 26 when your ankles noticeably collapse inward, you have previously been fitted into stability shoes, or neutral shoes consistently feel unstable. Choose the ASICS GEL-Nimbus 28, Nike Vomero 18, or New Balance 1080 when you prioritize soft cushioning over speed. Choose a discounted Brooks Ghost 16 or 17 when value matters. Older generations are often better purchases than cheap entry-level "running" shoes. Buying advice that matters more than the ranking Try your top two choices late in the day, wearing your normal running socks. You should have approximately a thumb's width between your longest toe and the front of the shoe, with no heel slipping or pressure across the forefoot. Do not buy based on your casual-shoe size alone. My direct recommendation: start with the ASICS Novablast 5 and Brooks Ghost 18. Keep whichever fits your foot better. The Novablast is more energetic; the Ghost is more traditional and predictable.
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