Benchmark Brief · 53 seconds

Same top three. Different budget shortlist.

Name: Dog Food: Same top three. Different budget shortlist.
Uploaded: 2026-11-05T00:16:00.000Z
Duration: PT52.6S
Channel: Robert Hu

Dog Food · Collected November 4, 2026

Watch the finding▶ 53s

English captions included · Sound on for narration

12 usable answers · Four AI assistants · Three prompt types

The finding, in context

All four comparative answers ranked Purina Pro Plan first, Hill’s Science Diet second and Royal Canin third. Pro Plan appeared in 10 of 12 usable answers overall. These are brand-level findings; individual recipes may differ.

In the four under-$70-per-bag answers, IAMS and Purina ONE each appeared in all four, while Pro Plan appeared in two. These are captured mentions, not verified prices, diet quality or safety.

Explore the full benchmark

Compare the AI answers, prompts and recorded ranks.

Captured answers, not product-quality ratings.

The transcript

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Four AI assistants agreed on the top three.

Then the budget prompt changed the shortlist.

In Recoscope’s November fourth dog food snapshot,

all four comparative answers ranked Purina Pro Plan first,

Hill’s Science Diet second, and Royal Canin third.

But ask for everyday dog food under seventy dollars per bag,

and visibility changes.

IAMS and Purina ONE appeared in all four budget answers.

Pro Plan appeared in two.

Overall, Pro Plan appeared in ten of twelve usable answers.

A brand can lead the rankings without appearing in every budget answer.

For brand owners, track overall mentions, budget visibility, and comparative rank separately.

These are captured mentions, not verified prices or evidence of diet quality or safety.

Explore benchmark at getrecoscope.com.

Optional closed captions are available in the player and off by default, so they don’t overlap the on-screen captions.

The finding, in context

The transcript

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