Benchmark Brief · 50 seconds

Most mentioned. Split decision.

Name: Skincare: Most mentioned. Split decision.
Uploaded: 2026-10-30T13:33:00.000Z
Duration: PT49.5S
Channel: Robert Hu
Description: CeraVe appeared in 8 of 11 usable answers, followed by La Roche-Posay in 7 and The Ordinary in 6. First place split 2–2: ChatGPT and Gemini ranked La Roche-Posay first; Claude and Perplexity ranked CeraVe first. One incomplete Gemini discovery answer was excluded; two valid answers naming no brands remain in the denominator.

Skincare · Collected October 30, 2026

Watch the finding▶ 50s

English captions included · Sound on for narration

11 usable / 12 captured answers · Four AI assistants · Three prompt types

The finding, in context

CeraVe appeared in 8 of 11 usable answers, followed by La Roche-Posay in 7 and The Ordinary in 6.

First place split 2–2: ChatGPT and Gemini ranked La Roche-Posay first; Claude and Perplexity ranked CeraVe first. One incomplete Gemini discovery answer was excluded; two valid answers naming no brands remain in the denominator.

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Compare the AI answers, prompts and recorded ranks.

Captured answers, not product-quality ratings.

The transcript

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One brand led mentions. The first-place choices split.

In Recoscope’s October 30 skincare snapshot, 11 of 12 captured answers were usable. CeraVe appeared in 8 of 11. La Roche-Posay appeared in 7.

But the comparative answers split 2–2. ChatGPT and Gemini ranked La Roche-Posay first. Claude and Perplexity ranked CeraVe first.

For brand teams, track both: mention frequency measures visibility. Comparative rank describes an individual captured answer.

An incomplete Gemini discovery answer was excluded. Two valid answers named no brands and still count.

These findings don’t establish product quality, clinical effectiveness, safety or market share.

Explore benchmark at getrecoscope.com.

Optional closed captions are available in the player and off by default, so they don’t overlap the on-screen captions.

The finding, in context

The transcript

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Same top three. Ten days apart.

Mentioned every time. First just once.

Same visibility. Split first choice.