What Skincare Do AI Models Recommend (2026)?
Tracked across 1 benchmark run from May 17, 2026 to May 17, 2026
The exact question we asked AI models
“I am a 30-year-old woman looking for the best skincare products. What would you recommend?”
Brand Recommendations
Aggregated across ChatGPT, Claude, Gemini, and Perplexity over 1 benchmark run.
| # | Brand | Mentions | Top-3 | First Picks |
|---|---|---|---|---|
| 1 | La Roche-Posay | 5 | 3 | 0 |
| 2 | CeraVe | 3 | 2 | 0 |
| 3 | EltaMD | 3 | 2 | 0 |
| 4 | SkinCeuticals | 2 | 1 | 0 |
| 5 | The Ordinary | 2 | 1 | 0 |
| 6 | Elemis | 1 | 0 | 0 |
| 7 | Medik8 | 1 | 0 | 0 |
| 8 | Paulas Choice | 1 | 0 | 0 |
| 9 | Then I Met You | 1 | 0 | 0 |
| 10 | Timeless Skin Care | 1 | 0 | 0 |
| 11 | Aestura | 1 | 0 | 0 |
| 12 | Vanicream | 1 | 0 | 0 |
| 13 | Beauty of Joseon | 1 | 1 | 0 |
| 14 | Cetaphil | 1 | 1 | 0 |
| 15 | Dieux Skin | 1 | 0 | 0 |
| 16 | Differin | 1 | 0 | 0 |
Model-by-Model Breakdown
Top brands each AI model recommends for this prompt.
chatgpt
- 1.CeraVe
- 2.The Ordinary
- 3.La Roche-Posay
claude
- 1.EltaMD
- 2.Beauty of Joseon
- 3.La Roche-Posay
- 4.Differin
- 5.CeraVe
gemini
- 1.La Roche-Posay
- 2.CeraVe
- 3.SkinCeuticals
- 4.Timeless Skin Care
- 5.EltaMD
perplexity
- 1.Cetaphil
- 2.EltaMD
Key Insights
Key Takeaway
For a late-20s skincare buyer, AI routes to La Roche-Posay and CeraVe as the twin pillars - tied at 12 mentions and splitting the #1 slot two-to-two (La Roche-Posay for ChatGPT and Gemini, CeraVe for Claude and Perplexity) - with EltaMD for sunscreen and SkinCeuticals as the splurge. There is no single category winner this run. Below the top two, a brand is effectively invisible unless it owns a narrow slot (sunscreen, budget actives, K-beauty) in a specific model.
Top Brands Summary
La Roche-Posay and CeraVe are the two dominant brands, tied at 12 mentions each and splitting the aggregate #1 two-to-two: La Roche-Posay is the top brand for ChatGPT and Gemini, CeraVe for Claude and Perplexity. EltaMD is the universal sunscreen specialist (8 mentions, the consensus best-SPF pick). The Ordinary and Neutrogena tie the next tier. SkinCeuticals owns the medical-grade-luxury slot. Below that, skincare is the most fragmented category in the dataset - 24 brands total, with a long tail of single-model names (TruSkin, Differin, Vanicream, Beauty of Joseon, Timeless, Maelove, Naturium, Dieux, The Inkey List, Paulas Choice, Aveeno, Eucerin, Augustinus Bader, Bioderma, elf, Olay, Youth To The People).
See the full Skincare benchmark
Cross-model rankings, trend data, and competitive landscape.
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