What Sunscreen Do AI Models Recommend (2026)?
Tracked across 1 benchmark run from May 30, 2026 to May 30, 2026
The exact question we asked AI models
“I am a 32-year-old active woman who spends a lot of time outdoors with my family. I am looking for the best sunscreen. What would you recommend?”
Brand Recommendations
Aggregated across ChatGPT, Claude, Gemini, and Perplexity over 1 benchmark run.
| # | Brand | Mentions | Top-3 | First Picks |
|---|---|---|---|---|
| 1 | Blue Lizard | 3 | 3 | 0 |
| 2 | La Roche-Posay | 3 | 2 | 0 |
| 3 | Neutrogena | 2 | 1 | 0 |
| 4 | Supergoop | 2 | 2 | 0 |
| 5 | ISDIN | 1 | 1 | 0 |
| 6 | Summer Fridays | 1 | 1 | 0 |
| 7 | Badger | 1 | 0 | 0 |
| 8 | Thinksport | 1 | 1 | 0 |
| 9 | Banana Boat | 1 | 0 | 0 |
| 10 | Colorescience | 1 | 0 | 0 |
| 11 | EltaMD | 1 | 1 | 0 |
Model-by-Model Breakdown
Top brands each AI model recommends for this prompt.
chatgpt
- 1.Blue Lizard
- 2.Supergoop
- 3.ISDIN
- 4.Badger
- 5.Colorescience
claude
- 1.EltaMD
- 2.Neutrogena
- 3.Blue Lizard
- 4.La Roche-Posay
gemini
- 1.Supergoop
- 2.La Roche-Posay
- 3.Thinksport
- 4.Banana Boat
- 5.Neutrogena
perplexity
- 1.La Roche-Posay
Key Insights
Key Takeaway
For a health-conscious active woman, AI sunscreen discovery rewards clean-filter credibility plus proven sport performance, and Supergoop is the most-mentioned brand in the category - present in all four engines - anchoring the clean daily-wear position. But every engine tells the buyer to mix brands rather than trust one, so the winnable unit is a category slot (the daily-face slot or the sport-body slot) held consistently across all four engines, not brand-wide presence in a single answer. The decisive movement is the clean-ingredient bar hardening into a gate, alongside a persistent aspirational-versus-practical split that hands premium brands the ranking and mass-market brands the actual purchase recommendation.
Top Brands Summary
Supergoop, Neutrogena, Sun Bum, Blue Lizard, and EltaMD appear across all four engines, forming a five-brand full-saturation core for sunscreen. La Roche-Posay is named by three engines and matches that core on raw frequency (six mentions). Supergoop leads on breadth and volume - eight mentions, present in every engine - anchoring the clean daily-wear position. Below the core the field splits by prompt intent: premium skincare-forward brands (Supergoop, La Roche-Posay, EltaMD) dominate the open best-sunscreen question, while budget-framed prompts pull in mass-market sport lines (Neutrogena, Banana Boat, Blue Lizard, CeraVe, Coppertone). Nineteen distinct brands surfaced. Single-engine specialists fill the tail - MDSolarSciences and COOLA, Sky and Sol (a DTC sport-clean beachhead), plus Cetaphil, Eucerin, Coppertone, and Vacation. This is a full twelve-response capture, recovering from the prior sunscreen run where one engine's third prompt returned blank.
See the full Sunscreen benchmark
Cross-model rankings, trend data, and competitive landscape.
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