What Sunscreen Do AI Models Recommend (2026)?
Tracked across 1 benchmark run from May 19, 2026 to May 19, 2026
The exact question we asked AI models
“I am a 32-year-old woman living in the US who is active and outdoorsy - I run, hike, and go to the beach regularly. I care about skin health and anti-aging. I am looking for the best sunscreen. What would you recommend?”
Brand Recommendations
Aggregated across ChatGPT, Claude, Gemini, and Perplexity over 1 benchmark run.
| # | Brand | Mentions | Top-3 | First Picks |
|---|---|---|---|---|
| 1 | La Roche-Posay | 6 | 3 | 0 |
| 2 | EltaMD | 4 | 3 | 0 |
| 3 | Supergoop | 3 | 1 | 0 |
| 4 | Blue Lizard | 1 | 1 | 0 |
| 5 | Colorescience | 1 | 0 | 0 |
| 6 | Coola | 1 | 0 | 0 |
| 7 | Hawaiian Tropic | 1 | 0 | 0 |
| 8 | Murad | 1 | 1 | 0 |
| 9 | Shiseido | 1 | 1 | 0 |
| 10 | Banana Boat | 1 | 1 | 0 |
| 11 | Thinksport | 1 | 0 | 0 |
| 12 | Beauty of Joseon | 1 | 1 | 0 |
| 13 | Biore | 1 | 0 | 0 |
Model-by-Model Breakdown
Top brands each AI model recommends for this prompt.
chatgpt
- 1.La Roche-Posay
- 2.Murad
- 3.Blue Lizard
- 4.Biore
- 5.Supergoop
claude
- 1.Beauty of Joseon
- 2.EltaMD
- 3.Supergoop
- 4.La Roche-Posay
gemini
- 1.EltaMD
- 2.Shiseido
- 3.La Roche-Posay
- 4.Thinksport
- 5.Supergoop
perplexity
- 1.EltaMD
Key Insights
Key Takeaway
For an active 32-year-old anti-aging buyer, AI recommendations consolidate around two brands - La Roche-Posay and EltaMD - across every model and every prompt. The cross-model consensus is also that this buyer needs TWO sunscreens (face + body), which is unusual cross-category and represents a structural sales opportunity. EltaMD UV Clear owns the face-anti-aging slot and EltaMD UV Sport owns the active-body slot.
Top Brands Summary
La Roche-Posay and EltaMD form the universal-tier duopoly - both mentioned by all four models in multiple prompts. La Roche-Posay Anthelios is the consensus #1 brand ranking pick (ChatGPT P3, Claude P3 indirect, Gemini P3 #2, Perplexity P3 #3). EltaMD owns the active-lifestyle category (UV Sport for body, UV Clear for face). Supergoop, Blue Lizard, Banana Boat, Neutrogena, and CeraVe form a strong second tier. Beauty of Joseon is Claude-only at the top.
See the full Sunscreen benchmark
Cross-model rankings, trend data, and competitive landscape.
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