What Sunscreen Do AI Models Recommend (2026)?
Tracked across 1 benchmark run from May 19, 2026 to May 19, 2026
The exact question we asked AI models
“I am a 32-year-old woman living in the US who is active and outdoorsy - I run, hike, and go to the beach regularly. I care about skin health and anti-aging. I am looking for the best sunscreen. What would you recommend?”
Brand Recommendations
Aggregated across ChatGPT, Claude, Gemini, and Perplexity over 1 benchmark run.
| # | Brand | Mentions | Top-3 | First Picks |
|---|---|---|---|---|
| 1 | La Roche-Posay | 6 | 3 | 0 |
| 2 | EltaMD | 4 | 3 | 0 |
| 3 | Supergoop | 3 | 1 | 0 |
| 4 | Blue Lizard | 1 | 1 | 0 |
| 5 | Colorescience | 1 | 0 | 0 |
| 6 | Coola | 1 | 0 | 0 |
| 7 | Hawaiian Tropic | 1 | 0 | 0 |
| 8 | Murad | 1 | 1 | 0 |
| 9 | Shiseido | 1 | 1 | 0 |
| 10 | Banana Boat | 1 | 1 | 0 |
| 11 | Thinksport | 1 | 0 | 0 |
| 12 | Beauty of Joseon | 1 | 1 | 0 |
| 13 | Biore | 1 | 0 | 0 |
Model-by-Model Breakdown
Top brands each AI model recommends for this prompt.
chatgpt
- 1.La Roche-Posay
- 2.Murad
- 3.Blue Lizard
- 4.Biore
- 5.Supergoop
claude
- 1.Beauty of Joseon
- 2.EltaMD
- 3.Supergoop
- 4.La Roche-Posay
gemini
- 1.EltaMD
- 2.Shiseido
- 3.La Roche-Posay
- 4.Thinksport
- 5.Supergoop
perplexity
- 1.EltaMD
Key Insights
Key Takeaway
EltaMD and La Roche-Posay are the only two brands named by all four engines. On the ranking prompt specifically, every engine placed both of them in its top two. That is the tightest agreement at the head of a category this benchmark has recorded. Below those two the engines split by what they optimise for rather than by which product is better.
Top Brands Summary
EltaMD 7, La Roche-Posay 6, Blue Lizard 5, Supergoop 5, Neutrogena 4, Banana Boat 3, Sun Bum 3. Sixteen brands across 44 mentions and all twelve responses. This is the first fully pinned measurement for this category, so no prior run comparison is offered.
See the full Sunscreen benchmark
Cross-model rankings, trend data, and competitive landscape.
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