Evergreen monthly benchmark — May 14
Sleep Supplements
Research by Robert Hu · Published by RecoScope ·
- Usable answers
- 12/12
- Models
- 4
- Prompt types
- 3
Included: ChatGPT, Claude, Gemini, Perplexity
Report history · May 14 selected · 3 snapshots
Key takeaway
INAUGURAL Sleep Supplements reveals the most ingredient-driven category in our dataset. Unlike other categories where brand authority is primary, Sleep Supplements is driven by ingredient form (magnesium glycinate vs oxide, KSM-66 ashwagandha, time-release melatonin) more than brand. Brand moat is weaker. Claude leans clinical-premium. Gemini leans novel-ingredient and emerging-DTC. Perplexity leans niche-DTC.
Mention Frequency Trend
Brands ordered by mention count in each run. Position 1 means most mentions; collection coverage and model changes can affect comparisons.
Scroll sideways to see all dates and labels.
Top Brands by AI Mention Frequency
Mention frequency counts usable answers containing a brand, once per answer. Unranked and critical mentions count as visibility. Recommendation ranks are shown separately below.
Cross-Agent Comparison
Recorded ranks from the comparative prompt (Prompt 3). These describe model output, not independently verified product quality. Historical parsing conventions may differ.
4/4 models with recorded ranks
NOW Foods has a mention count of 6 but is outside the displayed comparison.No brand named has a mention count of 4 but is outside the displayed comparison. Mention frequency and response rank measure different things.
| Agent | #1 | #2 | #3 |
|---|---|---|---|
| ChatGPT | Thorne | — | Natrol |
| Claude | Innerbody Labs | Thorne | Pure Encapsulations |
| Gemini | Nutricost | Exhale Wellness | Pure Encapsulations |
| Perplexity | Utzy Naturals | Natrol | Momentous |
NOW Foods·6 mentions, outside the displayed comparisonNo brand named·4 mentions, outside the displayed comparison | |||
What This Means
- ChatGPT (commerce): Most explicit SKU recommendations.
- Surfaces Thorne, Natrol, OLLY, Lemme, Relaxium by product line.
- Claude (premium-clinical): Innerbody Labs as P3 #1, first model to surface.
- Most aggressive on clinical-grade brands.
- Gemini (novel-ingredient): Uniquely surfaces Nutricost, Exhale Wellness CBD+CBN, Kirkman, Allergy Research Group.
- CBD+CBN recommendation unique to Gemini.
- Perplexity (niche-DTC): Surfaces 4 unique DTC brands no other model touches.
- Most ingredient-generic in P1/P2 but most brand-specific in P3.
Findings and Limitations
- Innerbody Labs only Claude.
- AG1 only Claude.
- Nutricost only Gemini.
- Exhale Wellness only Gemini.
- Kirkman only Gemini.
- Allergy Research Group only Gemini.
- Natures Way only Gemini.
- Utzy Naturals only Perplexity.
- Momentous only Perplexity.
- Ritual only Perplexity.
- Juna only Perplexity.
- OLLY, Lemme, Relaxium only ChatGPT P3.
- Pure Encapsulations spans Claude/Gemini.
- Major Amazon-strong brands absent: Sugarbear, Hairfinity, Mary Ruths, Beam Dream, Calm app, Ned, Sunday Scaries.
Inspect the captured answers
Saved response text is model output. Product and health claims are unverified. Tables and cards may be transcribed as text; source labels can remain. Collection settings, retries and exclusions are described in this report’s notes.
ChatGPT · Prompt 1Usable answer
I am a 38-year-old working mom in the USA who struggles with racing thoughts at night and wakes up around 3am unable to fall back asleep. I am looking for the best sleep supplement. What would you recommend?
Top picks: 1. Magnesium glycinate 100-200mg Thorne, Pure Encapsulations, Nature Made, NOW, Life Extension. 2. L-theanine 100-200mg Thorne, NOW, Jarrow. 3. Low-dose melatonin 0.3-1mg Life Extension, Nature Made, Thorne Melaton-3. Avoid Benadryl, ZzzQuil, diphenhydramine, doxylamine. Avoid valerian (AASM recommended against). USP/NSF third-party tested.
Claude · Prompt 1Usable answer
I am a 38-year-old working mom in the USA who struggles with racing thoughts at night and wakes up around 3am unable to fall back asleep. I am looking for the best sleep supplement. What would you recommend?
Top recommendations: 1. Magnesium Glycinate 200-400mg best first choice GABA receptors. 2. Ashwagandha KSM-66 or Sensoril 300mg twice daily cortisol root cause 4-8 weeks. 3. L-Theanine 100-200mg racing thoughts alpha brain waves. Elevated cortisol 2-4am waking pattern.
Gemini · Prompt 1Usable answer
I am a 38-year-old working mom in the USA who struggles with racing thoughts at night and wakes up around 3am unable to fall back asleep. I am looking for the best sleep supplement. What would you recommend?
Golden Trio: 1. Magnesium Glycinate 200-400mg GABA calming. 2. L-Theanine 100-200mg racing thoughts. 3. Apigenin 50mg chamomile active compound. 3am wake-up: Phosphatidylserine cortisol spike, Tart Cherry Juice, Protein snack blood sugar. Look for 0.3-1mg low dose melatonin not 5-10mg.
Perplexity · Prompt 1Usable answer
I am a 38-year-old working mom in the USA who struggles with racing thoughts at night and wakes up around 3am unable to fall back asleep. I am looking for the best sleep supplement. What would you recommend?
Recommendations: 1. First choice L-theanine 100-200mg 30-60 min before bed promotes relaxation reduces nighttime wakefulness. 2. Second choice low-dose melatonin 0.5-2mg start low. 3. Good combo L-theanine + low-dose melatonin around 1mg. Magnesium not best for racing thoughts. Avoid 5-HTP tryptophan GABA interactions.
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